Why Supligo
Why wholesalers choose Supligo
Your own ordering page, packing by real weight, vans and delivery — one system, a price on the page, and a trial you start on your own.
What you get
Your own ordering page
Each customer orders from your page, at their own prices, by your cut-off. A browser and an email address — no app to install.
Packed by real weight
Estimated when ordered, charged on the weight you pack — so a case of chicken is never billed at a guess.
Vans and drivers included
Orders loaded on vans, drivers’ stops on their phone, who received each delivery and a photo of anything short or damaged, and the arrival emailed.
A price on the page
From £239 a month, by how many customers order. No setup fee, no contract, no per-user or per-order fees.
Start on your own
30 days free with no demo call: bring your products and customers from the spreadsheets you already have.
An email at every step
Received, confirmed, changed, on its way, delivered — sent to your customers in your name.
Next to the alternatives
BlueCart, Cut+Dry, Pepper, Choco and Freshline are good products, built for different businesses. Checked against each company’s own website on 11 October 2026; “not documented” means the company does not say — not that the product cannot do it.
| Product | Built for | Price on its website | Free trial | Catch weight | Delivery |
|---|---|---|---|---|---|
| Supligo | Independent food and drink wholesalers | £239–£939 a month, on the page | 30 days, self-serve | Yes | Loading, drivers’ runs, delivery notes |
| BlueCart | Suppliers and restaurants of all sizes; a marketplace | Not stated (demo) | Not offered | Not documented | Route manager |
| Cut+Dry | Regional, speciality and broadline foodservice wholesalers | Not stated (quote) | Not offered | Not documented | Driver app, proof of delivery |
| Pepper | Independent wholesalers, mid-size and up | Not stated (demo) | Not offered | Yes | Through routing integrations |
| Choco | Food and beverage wholesalers | Not stated (usage-based) | Not offered | Not documented | Not offered in the US |
| Freshline | Meat, seafood and produce wholesalers | Not stated (contact sales) | Not offered | Yes | Routes, proof of delivery |
Sources: BlueCart pricingCut+Dry pricingPepper pricingChoco pricingFreshline pricing
What Supligo does not do
Route optimization. Stops are driven in the order they were loaded, which most small wholesalers already plan by area; Supligo carries them to the driver’s phone and records each delivery.
Accounting. There is no sync with an accounting system or ERP — everything exports as CSV. Larger wholesalers often run an ERP for purchasing and inventory, and an ordering system like Supligo for their customers and drivers. How to choose.
Taking your money. Supligo never sits between you and your customers: they pay you the way they do today.
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Put your next order online
Set up your ordering page this afternoon. 30 days free, no setup fee, cancel any time.