For produce, meat, seafood and specialty food distributors
Ordering and delivery software for food distributors
Give every customer your own ordering page with their prices. Supligo turns each order into a pick list, a truck load and an email that says it’s on the way.
No setup fee · No contract · Cancel any time
What changes when your customers order online
Less time on the phone, fewer mistakes, and customers who know where their order is.
Fewer calls and texts
Customers order themselves, day or night, from your own page — at the prices you set for them.
Right to the cent
Packed by real weight, with the right sales tax. You and your customer see the same total.
Customers always know
Confirmed, on its way, delivered — an email at every step, sent for you in your name.
Each customer’s own prices
A restaurant sees its prices and its usual items, never another customer’s.
Nothing to install
Your ordering page opens in any browser. Invite customers by email, or send their link by WhatsApp or text.
The right screen for each person
The warehouse sees what to pick and pack, drivers see their stops — and neither sees your prices.
From a customer’s order to their door, in four steps
No app for your customers to install, and nothing for you to type twice.
Invite your customers
By email, or send their link by WhatsApp or text. They sign in with a code.
supligo.com/s/northfieldThey order
Their prices, their usual items, your cut-off times — with the total shown.
Bella Trattoria$412.80Northside Deli$186.40You pack and load
Pick lists by real weight, and every order on the right truck.
Striploin, ~12 lb12.4 lbTruck 1 · 8 stopsLoadedThey’re told
An email when it is confirmed, on its way and delivered.
On its way9:12 amDelivered10:05 am
Everything a distributor’s day runs on
One system for the office, the warehouse, the drivers and your customers — each part built for food.
Your own online ordering page
Customers order from a page with your name on it, on their phone or computer, whenever it suits them — not when your phone is free.
- Each customer’s own prices and their usual order in one tap
- Your delivery days, time slots and cut-off times
- Minimum orders and delivery fees, customer by customer
- 2Roma Tomatoes
- 3Romaine Hearts
- +Spanish Onions
- +Beef Striploin
Every order in one place
See what is new, what is confirmed and what is on the road — no inbox to dig through.
- Each delivery day’s orders, as they come in
- Confirm with one tap, or change a line, the day or the time
- Phone and text orders typed in at the customer’s prices
- Bella TrattoriaThu 9–11 am · 6 items$412.80New
- Northside DeliThu 9–11 am · 4 items$186.40New
- The Corner BistroThu 12–2 pm · 9 items$903.15Confirmed
- Saffron KitchenThu 12–2 pm · 3 items$128.62Packing
- Harbor Fish HouseThu 8–10 am · 5 items$644.00On its way
Packed by real weight
Meat, fish and cheese never weigh exactly what was ordered. Supligo bills what you actually packed.
- What to pick, by order and by product
- The real weight typed in as each item is packed
- Totals that follow what is on the scale
- Beef StriploinOrdered 1 piece, about 12 lb12.4 lb
- Atlantic Salmon FilletOrdered 10 lb9.8 lb
- Roma TomatoesOrdered 2 cases of 25 lb2 cases
Loaded, delivered, recorded
From the loading dock to the last stop, everyone works from the same orders.
- Each day’s orders loaded on your trucks, chilled and frozen kept apart
- Drivers see their stops in their phone’s browser
- Who took it, and anything refused — with a photo
- 1. Harbor Fish House5 items · 8–10 amDelivered
- 2. Bella Trattoria6 items · 9–11 amNext
- 3. Northside Deli4 items · 9–11 am
- 4. The Corner Bistro9 items · 12–2 pm
Customers told at every step
Fewer “where is my order?” calls, and no surprises at the door.
- Received, confirmed, on its way, delivered
- Sent in your company’s name; replies come to you
- When it will arrive, and what changed
Hi Maria — your order for Thursday left our warehouse and arrives between 9 and 11 am.
- Beef Striploin12.4 lb
- Roma Tomatoes2 cases
- Romaine Hearts3 cases
The right sales tax, before they order
Your customer sees the total they will pay — tax and estimated weights included.
- The states or provinces where you collect, set once
- Each product taxed by its class — basic food stays untaxed
- Shown to the customer before they place the order
- Roma Tomatoes × 2Food — no tax$56.00
- Beef Striploin, ~12 lbEstimated — billed by packed weight~$166.80
- To-go containers × 2Taxable · 8.875%$48.00
- Sales tax$4.26
Prices on the page
Every feature in every plan. 30 days free, no setup fee, no contract, no charge per user. Prices exclude tax.
Starter
For a supplier moving its regulars onto its own storefront.
or $2,490 a year — two months free
Start 30 days free- Up to 50 customers who order
- Unlimited staff, devices, products and vans
- Import your products and customers yourself
- Help in the app and by email
Growth
Most popularFor a supplier taking orders from every direction, across several vans.
or $4,490 a year — two months free
Start 30 days free- Up to 150 customers who order
- Unlimited staff, devices, products and vans
- We import them with you on a video call
- Priority help
Pro
For a supplier running several routes and a warehouse team.
or $9,490 a year — two months free
Start 30 days free- Unlimited customers
- Unlimited staff, devices, products and vans
- We import them for you and train your team
- Priority help, a named person, by phone
Looking at other ordering software?
BlueCart, Cut+Dry, Pepper and Choco are good products. Here is how Supligo differs, fairly and with sources.
Questions distributors ask
What is Supligo?
Supligo is ordering and delivery software for food distributors. Your customers — restaurants, cafés, stores — order from your own online ordering page, at the prices you set for each of them. You see every order in one place, pack it by real weight, load it on your trucks and deliver it, and each customer gets an email at every step.
Who is it for?
Independent food distributors with a handful to a few hundred wholesale customers: produce, meat and seafood, bakery, dairy, specialty and imported food. If your orders arrive by phone, text and email today and you deliver with your own trucks, it is built for you.
Do my customers have to download an app?
No. Your ordering page opens in any browser, on a phone or a computer. You invite each customer by email — or send them their invitation link by WhatsApp or text — and they sign in with a code sent to their email, no password to remember. They order at their own prices, and get an email when the order is confirmed, on its way and delivered. It costs them nothing.
How much does Supligo cost?
Plans start at $249 a month for up to 50 customers, with every feature in every plan. The first 30 days are free. There is no setup fee, no contract and no charge per user. See all plans.
Can it handle catch weight items like meat, fish and cheese?
Yes. A customer orders by the piece or the case and sees an estimated price. Whoever packs the order types in the real weight from the scale, and the order’s total follows it — so the customer pays for exactly what they get. How catch weight works.
Can I still take orders by phone and text?
Yes. Your team types or pastes a phone or text order for the customer — “2 cases romaine, 10 lb onions” — and Supligo turns it into order lines at that customer’s prices for a person to check. It joins every other order for the day. Move your regulars to the ordering page at your own pace and keep the phone for the rest.
Does Supligo take payments from my customers?
No. Supligo never holds your money. Your customers keep paying you the way they do today, and Supligo shows the correct amount for each order — by the weight delivered, with the right sales tax.
Where is Supligo available?
In the United States, Canada and the United Kingdom. Each business works in its own currency, in pounds or metric, on its own time zone and delivery days, with the sales tax it collects.
Put your next order online
Set up your ordering page this afternoon. 30 days free, no setup fee, cancel any time.