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Food distribution software compared: Supligo and the alternatives
BlueCart, Cut+Dry, Pepper, Choco and Freshline are all good products, built for different businesses. Here is what each one is for, what it costs, and how Supligo differs — from each company’s own website.
The alternatives at a glance
Checked against each company’s own website on October 11, 2026. “Not documented” means the company does not say on its website — not that the product cannot do it.
| Product | Built for | Price on its website | Free trial | Catch weight | Delivery |
|---|---|---|---|---|---|
| Supligo | Independent food distributors | $249–$949 a month, on the page | 30 days, self-serve | Yes | Loading, drivers’ runs, proof of delivery |
| BlueCart | Suppliers and restaurants of all sizes; a marketplace | Not stated (demo) | Not offered | Not documented | Route manager |
| Cut+Dry | Regional, specialty and broadline foodservice distributors | Not stated (quote) | Not offered | Not documented | Driver app, proof of delivery |
| Pepper | Independent distributors, mid-size and up | Not stated (demo) | Not offered | Yes | Through routing integrations |
| Choco | Food and beverage wholesalers | Not stated (usage-based) | Not offered | Not documented | Not offered in the US |
| Freshline | Meat, seafood and produce distributors | Not stated (contact sales) | Not offered | Yes | Routes, proof of delivery |
Other names you may come across
Notch began as an ordering app for restaurants and suppliers. Telpay acquired it in July 2026, and it is now accounts receivable and payable software rather than an ordering platform.
Zoey is B2B ecommerce for wholesalers of every kind, with published prices starting at $600 a month and paid setup options. It does not document catch weight or delivery.
ERP systems — NetSuite, Acumatica, Produce Pro and others — run purchasing, inventory and accounting for larger distributors. An ordering system like Supligo is what your customers and drivers use; many distributors start there and add an ERP as they grow. How to choose.
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