Supligo vs Choco
Supligo vs Choco: ordering page or AI order intake?
Choco is an AI platform for food and beverage wholesalers that reads orders where customers already send them. Supligo moves your customers onto your own ordering page, then packs, loads and delivers each order.
The short answer
Both help a distributor take orders online. They are built for different businesses.
Choose Choco if
- Your customers will keep ordering by voicemail, WhatsApp, text and email
- You want AI to read those orders into your ERP
- You are a larger wholesaler with an ERP and a sales team
Choose Supligo if
- You want customers to order from your own page, at their own prices
- You want catch weight, truck loading and proof of delivery included
- You want a published price, no implementation fee and a free trial
Supligo and Choco, side by side
Checked against each company’s own website on October 11, 2026. Where Choco does not say, we write “not stated”.
| What matters | Supligo | Choco |
|---|---|---|
| Built for | Independent food distributors with a handful to a few hundred wholesale customers | Food and beverage wholesalers |
| Price on its website | On the page: $249, $449 or $949 a month, by how many customers order | Not stated — “a monthly fee depending on your usage” |
| Setup | No setup fee, no contract, no per-user or per-order fees | A one-time implementation fee plus a usage-based subscription (its ecommerce FAQ) |
| Free trial | 30 days, started on your own — no demo call | Not offered |
| What your customers need | A browser and an email address — an invitation-only ordering page, no app | Nothing for AI order intake; otherwise the free Choco app |
| AI order entry | Not at launch — phone and text orders are typed or pasted in | OrderAgent: voicemail, WhatsApp, email, text, photos and handwriting |
| Catch weight | Yes — estimated when ordered, charged on the packed weight | Not documented publicly |
| Delivery | Truck loading; drivers’ runs in a phone browser; who took it and refused items with photos; arrival time emailed. No route optimization | Not offered on its US website |
| Payments | None — Supligo takes no payments; customers pay you as today | Not offered on its US website |
Sources, read October 11, 2026:
- Choco US home page — choco.com/us
- Choco pricing — choco.com/us/pricing
- Choco OrderAgent — choco.com/us/orderagent
- Choco ecommerce — choco.com/us/ecommerce
- Choco for restaurants — choco.com/us/restaurants
Choco is a trademark of its owner. Something out of date? Write to hello@supligo.com and we will correct it.
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